The Art of Crowdsourcing Marketing Ideas
Campaign ideation through TeamWins transforms your entire team into a creative marketing department. Instead of brainstorming in isolation, you can tap into diverse perspectives, industry insights, and customer-facing experiences from across your organization.
Why Team-Sourced Ideas Work Better
The Diversity Advantage
Multiple Perspectives:
- Sales team knows customer pain points and objections
- Support team understands user struggles and success stories
- Product team has deep technical knowledge and roadmap insights
- Customer success team knows what drives retention and growth
Fresh Viewpoints:
- Industry outsiders bring unconventional approaches
- Different experience levels from junior creativity to senior wisdom
- Varied customer interactions across roles and departments
- Cross-functional insights that marketing teams might miss
TeamWins Ideation Benefits:
- Asynchronous participation - people contribute when inspired
- Democratic evaluation - voting and commenting systems
- Structured development - ideas become actionable Assists
- Measurable outcomes - track which ideas actually work
Setting Up Campaign Ideation Assists
Creating an Ideation Assist
Basic Configuration: `` Assist Name: "Q1 Product Launch Campaign Ideas" Category: Marketing Brief: "We're launching [Product Name] to mid-market CTOs. Need creative campaign ideas that highlight our 70% deployment time reduction. Target audience: Engineering leaders at 100-500 person B2B companies." ``
Ideation-Specific Fields:
- Campaign context - product, audience, key message, timeline
- Success criteria - what makes a good idea (clarity, feasibility, impact)
- Constraints - budget limits, brand guidelines, compliance requirements
- Inspiration - examples of campaigns you admire or want to avoid
Point Structure for Ideas: ``` Conservative Approach: • +10 points: Campaign idea submitted • +30 points: Idea receives 5+ upvotes from team • +200 points: Campaign launches and hits success metrics
Aggressive Approach: • +15 points: High-quality idea with detailed execution plan • +50 points: Idea wins team voting competition • +500 points: Campaign drives significant business results ```
AI-Enhanced Ideation
Using AI for Idea Development:
- Concept expansion - take one-sentence ideas and develop them fully
- Audience adaptation - customize ideas for different customer segments
- Channel optimization - adapt concepts for different marketing channels
- Competitive analysis - compare ideas against industry benchmarks
Campaign ideation through TeamWins creates a continuous innovation engine that keeps your marketing fresh, relevant, and connected to real customer needs. The key is making participation easy, evaluation fair, and implementation visible so the team sees their creativity driving business results.
