What Is TeamWins?
TeamWins transforms your team's goodwill and network into measurable business results. Instead of hoping teammates will "help with sales" or "refer candidates," you create structured Assists that make it easy for anyone to contribute—with AI-powered messaging, clear outcomes, and rewards that people actually want.
The Core Philosophy
Most employee advocacy fails because:
- Vague asks: "Can you help us get more leads?"
- No guidance: People want to help but don't know how
- Invisible impact: Contributions disappear into the void
- No recognition: Good deeds go unrewarded
TeamWins fixes this with structure, AI assistance, and meaningful rewards.
The Core Loop (3 Steps)
1) Publish an Assist
An Assist is a small, guided request that eliminates guesswork. Instead of "Can you help with sales?", you create "Warm Intro to VPs at Manufacturing Companies."
Help us find great prospects
Share qualified leads from your network and earn points for successful connections. Our AI drafts personalized outreach messages you can customize and send.
Help us find great prospects
Share qualified leads from your network and earn points for successful connections. Our AI drafts personalized outreach messages you can customize and send.
Share customer success stories
Collect customer success stories to build social proof and attract new business. Our AI crafts compelling testimonial requests you can personalize.
Gather intel on target accounts
Gather insights about target companies to help our sales team make informed outreach. Share valuable intel that moves deals forward.
What Makes Assists Effective:
- Clear context: Who you're targeting and why
- AI-drafted messages: Teammates get a starting point they can personalize
- Specific outcomes: Meeting booked, candidate hired, engagement milestone
- Point rewards: Higher points for results, not just activity
Common Assist Types:
- Sales: Warm Intro, Testimonial Request, Account Intelligence
- Marketing: Post Share, Content Creation, Campaign Ideas
- HR: Talent Referral
2) Invite Your Team
Share the workspace invite link or send direct emails. Most people join with Google SSO in seconds—no passwords to remember.
Smart Invitation Strategy:
- Start with 5-10 people who are natural connectors
- Include a personal note explaining the specific ask
- Set expectations: "5 minutes to help when you can"
- Show the benefit: "Earn points for perks you'll actually use"
Role Assignment:
- Members: Participate, earn points, claim perks (most people)
- Reviewers: Approve outcomes where quality matters (1-2 per function)
3) Reward Outcomes with Perks
Points create a game-like experience, but Perks make it meaningful. People redeem points for rewards they actually want.
How Points Work:
- Participation points: Small reward for contributing (e.g., +5 points)
- Outcome points: Bigger reward for results (e.g., +80 for meeting booked)
Popular Perks:
- Daily: Coffee Wallet, Lunch Credit
- Wellness: Gym Membership, Meditation App
- Professional: Learning Budget, Conference Tickets
- Social: Team Dinners, Happy Hour Credits
The Reviewer System: Quality Without Friction
Not all contributions are equal. The reviewer system ensures quality while keeping the process fast.
How Reviews Work:
- Automatic participation tracking: TeamWins records when someone contributes
- Outcome verification: Reviewers confirm results before bonus points
- Fast approval process: One-click approve or request changes
- Functional ownership: Sales managers review sales outcomes, HR reviews hiring outcomes
What Reviewers See:
- Context: The original Assist brief and requirements
- Contribution: What the teammate submitted
- Suggested action: AI-drafted message ready for review
- Outcome claim: "Meeting booked," "Candidate hired," etc.
Review Guidelines:
- Quality check: Does this meet the brief requirements?
- Outcome verification: Did the claimed result actually happen?
Real-World Example: Sales Team Success
The Challenge: SaaS company needed warm introductions to enterprise prospects
The Assist: "Warm Intro to IT Directors at 500+ Employee Companies"
- Context: "We help companies reduce cloud costs by 30%. Looking for IT Directors at mid-market companies who manage cloud infrastructure."
- AI Message: Draft email introduction teammates could personalize
- Points: +5 for intro sent, +40 for meeting booked, +80 for meeting led to sales
Results in First Month:
- 12 teammates participated (out of 15 invited)
- 28 introductions sent to qualified prospects
- 8 qualified responses from target prospects
- 5 meetings booked with enterprise IT directors
- 2 deals in pipeline worth $120K total
- 1 deal closed worth $90K total
Key Success Factors:
- Specific targeting: Clear ideal customer profile
- Easy messaging: AI draft reduced friction, make sure to provide the right context
- Meaningful rewards: Points redeemed for team dinners and learning credits
- Quick feedback loop: Weekly updates on results and leaderboard
Getting Started: Your First Week
Day 1: Setup
- Create workspace with company branding
- Choose one focus area (Sales, Marketing, or HR)
- Configure first Assist using a proven template
- Add 2-4 attractive perks across different categories
Day 2-3: Launch
- Invite pilot team of 5-15 engaged teammates
- Send personal message explaining the specific ask
- Publish first Assist and notify the team
- Monitor initial participation and provide support
Day 4-7: Optimize
- Review early contributions and provide feedback
- Approve outcomes quickly to maintain momentum
- Share early wins in team meetings or Slack
- Adjust points or messaging based on response
Week 2+: Scale
- Launch new Assists weekly to maintain engagement
- Expand to more teammates as you see success
- Add other functional areas (if you started with Sales, add Marketing)
- Use analytics dashboard to measure ROI and impact
Common Pitfalls to Avoid
Over-Complicating the Ask
- Bad: "Help us with sales by leveraging your professional network to identify and facilitate introductions to decision-makers..."
- Good: "Introduce us to IT Directors at companies with 500+ employees"
Focusing Only on Activity
- Bad: Same points for sending intro vs. booking meeting
- Good: +5 for intro sent, +80 for meeting booked
Forgetting the Human Element
- Bad: Generic mass invite with no context
- Good: Personal message explaining why this matters and how it helps. use the Invite Link feature in Teamwins to invite your team, it has a great landing page that explains why the team should participate.
Neglecting Quick Wins
- Bad: Waiting weeks to see results before celebrating
- Good: Share daily wins and weekly leaderboard updates
Measuring Success
Week 1 Metrics
- Participation rate: 50%+ of invited teammates contribute
- Contribution quality: Clear, on-brand messaging
- Team feedback: Positive response to ease of use
Month 1 Metrics
- Outcome conversion: 10%+ of contributions lead to desired outcomes
- Point redemption: Active perk claiming shows engagement
- Business impact: Measurable results (meetings, hires, engagement)
Ongoing Success
- Sustained participation: New Assists get consistent engagement
- ROI demonstration: Clear business value from team contributions
- Program expansion: Success in one area leads to adoption in others
Next Steps
1. Complete workspace setup following the Create your workspace guide 2. Launch your first Assist using Launch your first Assist guide 3. Invite teammates with Invite teammates guide 4. Set up perks using Create perks guide
The key to TeamWins success is starting simple, celebrating early wins, and building momentum through consistent value delivery. Most successful workspaces see meaningful results within their first two weeks.