What it shows
The marketing calculator estimates additional impressions, engagements, and earned media value generated by employee shares. It uses realistic assumptions for participation, posts per year, impressions per post, and engagement rate—plus industry CPM benchmarks.
How to use it
Set your team size, choose an industry, and enter average monthly ad spend. The calculator projects annual impressions and engagements, then converts that reach into an equivalent ad value using CPMs. It also estimates the percentage of ad spend saved by earned reach.
Try it on the Marketing page
Open the live calculator on the Marketing Solutions page: /solutions/marketing#marketing-roi-calculator
Why it matters
Employee‑shared content is more trusted, gets more engagement, and reduces dependence on paid. The calculator sets expectations and helps marketing leaders align programs with measurable outcomes.
