Align incentives with results
The fastest way to build a durable program is to reward outcomes—not just activity. Keep base participation points small (e.g., +5) and make outcomes meaningful: meetings, hires, or milestone engagement.
Example scales
- Sales: +5 participate → +40 qualified intro → +80 meeting booked
- HR: +5 participate → +30 passes screening → +100 hired
- Marketing: +5 share → +15 1k impressions → +25 3k impressions
Points should be easy to understand and hard to game. Reviewers can verify outcomes before bonus points are awarded. Start simple, then tune values as you see what drives real impact.
